How it works

AI does the heavy lifting. People make the calls.

Every engagement follows the same five steps, whether you’re a local business, a multi-location organization, or a nonprofit. One team from first call to monthly report, with no handoff between “sales” and “delivery.”

  1. Listen and audit

    We look at how people find you today across Google search, Maps, AI assistants like ChatGPT and Gemini, paid ads, and your website, and at what that traffic is actually turning into.

  2. Plan

    You get a plain-language plan: what we’d do first, what it costs, and exactly what we’ll measure. We’ll also tell you where we can’t help.

  3. Track first

    Before we change anything, we set up conversion tracking so calls, form fills, sales, sign-ups, and donations are counted. That’s how we prove results instead of reporting clicks.

  4. Build and run

    AI handles research, drafting, and daily monitoring at a speed no manual team can match. An experienced marketer reviews every change before it goes live.

  5. Report and improve

    Each month you get a clear report: what it earned, what changed, and what’s next. Then we do more of what works and cut what doesn’t.

Where AI helps, and where people decide

AI does

  • Keyword and competitor research in minutes, not days
  • First drafts of ads, pages, and answers
  • Daily monitoring of accounts, rankings, and listings
  • Spotting problems before they cost you

People do

  • Strategy and priorities
  • Final review of every change
  • Your brand voice and the judgment calls
  • Talking with you, in plain language

The result: more work done, more precisely, at a lower cost than a traditional agency.

Running a YMCA or nonprofit? Our Google Ad Grants process has its own steps, starting with the free Ad Grant Health Score.

Check your Ad Grant health

Ready to see your plan?

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